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Hey {{first_name|bro}},
Do you ever look back at your notes?
Well I do.
I was reading notes from a book people often call “the greatest copywriting book ever” (I’ll tell you what it is at the end) and something stood out to me…
“Advertising is salesmanship, treat it as such.”
He’s right.
Copywriting, advertising, emails… at the end of the day it’s all just salesmanship.
But so many people don’t treat it like that.
For example:
People ask me all the time, “what’s the best word count for emails?”
On paper that sounds like a good question. But what if the prospect you’re writing the email for was LITERALLY right in front of you?
Would you stop making your pitch halfway through because it’s got too many words?
No, of course not.
You’d use the right amount of words to sell whatever you’re trying to sell.
So don’t confine your writing to short copy for no reason. Another thing you can do is ask yourself…
"Would this help a salesman sell the goods?"
Things get pretty clear once you start asking this question while writing an email.
Like let’s say you’re making a promo.
And all of the emails…
Are written…
Like this.
Would a salesman stop in the middle of a sentence to pause? (for absolutely no reason)
No. He wouldn’t.
So neither should you in your emails.
Anyways the books’ called: Scientific Advertising.
It’s genuinely one of the best books I’ve ever read on copywriting/marketing in my entire career.
I’m constantly coming back to it whenever I write anything worthwhile.
And if you’re a somewhat new copywriter, I highly recommend you buy this book and make it your copywriting blueprint for all of the marketing you do.
Seriously.
Techniques can only get you so far when you’re writing.
You need to have a foundation of solid principles to write good copy, and that’s exactly what scientific advertising gives you.
So if you want to almost guarantee your copy does well…
Click here to check out the book - I promise you won’t regret this. I’ve read it almost 4 times now.
—John
S: 178
T: go get that book