{{first_name}},
I’ll get to the ad in a sec, but it won’t make sense without this…
I was having a convo with one of my friends about marketing and it went something like this:
Friend: “well ok so how do I write a good email?”
me: “depends…”
Friend: “how do I start the email?”
me: “depends…”
Friend: “how do I get someone to click?”
me: “depends…”
Friend: “WILL YOU STOP SAYING DEPENDS??”
me: “well… um… it depends…”
As annoying as it is, marketing will always, and has always… DEPENDED on something.
And that’s because of a lot of shit.
The top three, though, are probably:
1 who you’re writing for
2 what you’re writing for
3 where you’re marketing
It sucks, i know. But if you just get even one of these wrong, then you could end up making an ad that’s literally designed to fail.
Like this one:
If you text, the ad failed because it’s supposed to get people not to text.
If you don’t text, the ad failed because it doesn’t get any responses.
honestly even if you just read the ad, it fails because you’re getting distracted while driving (exactly what they didn’t want).
So the only way this ad works… is never.
Now this is a bit obvious so hopefully you guys wouldn’t write something THIS shit. But small stuff that “depends” can mess up alot.
you’re probably wondering…
“How do I find what depends and choose the right option?”
You’re in luck.
AI can now find everything that depends in seconds and choose the right option so that your ads (basically) never fail.
Don’t believe me?
try it out for free here:
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