
The Enterprise Guide to Secure Voice AI Rollouts
Deploying Voice AI in a regulated industry? This guide shows how security isn’t just a requirement—it’s your rollout strategy.
Learn how HIPAA and GDPR compliance can accelerate adoption, reduce risk, and scale across 100+ locations.
From encryption and audit logs to procurement readiness, this guide outlines what enterprise IT, ops, and CX teams need to launch AI voice agents with confidence.
Hey {{first_name|bro}},
System thinking is probably one of the most prominent factors in determining your success.
And don’t take it from me, take it from….
Steve Jobs, Jeff Bezos, Bill Gates, Elon Musk and even the best of them all… ME! 😂
Look, if you’re not using systems in marketing (your job), your business, and even everyday parts of your life, you are losing.
Now, in this email I’m going to assume you are and talk about a way to think in systems, but in the next email I’ll talk about that.
Essentially, everything you do has an effect on other things, and everything is connected.
That probably isn’t the best way to describe it, and I’m going to give you an example to make things clearer, but this email is basically meant to get you thinking about learning more about this way of thinking (like a starter guide or something).
Right, here’s an example:
Let’s say you’re trying more sales and you’re split between to options…
Optimize marketing — In this situation it’s not the best but not the worst
Optimize customer support — Shit
Most people would work on marketing because they think that’s the best way to get more sales.
But what they don’t realize is this…
You need to perfect your customer experience before doing extensive marketing because you’re going to run out of people to sell to
The churn is going to be high ASF if you don’t have a good customer experience (more refunds)
Referrals are a form of marketing limited only to those with a good customer experience
AND… once you optimize that support, you can use it in your marketing to get more customers!
So can you see how you can use anything for anything and how everything connects?
But what… it goes a level deeper… When you actually decide to optimize customer support, how are you going to do that?
Most people would just pay better people more.
Which isn’t the worst option, but what you can actually do is optimize the communication between marketing and support so that support knows what the people are being promised and how the product delivers on this.
But nooooo….
Most people just focus on marketing and wonder why their sales aren’t going up.
You need to start thinking about how everything affects the rest of everything.
Systems coming tmr (maybe later)
—John
S: 97
T: Think in systems