Sponsored by
Let your insurance plan pay for your personal dietitian
Expert nutrition counseling is a game-changer for your health, but high costs have made it inaccessible for many. What if you could get that expert guidance without the financial burden?
Fay was founded on a simple but powerful premise: your health insurance should help you stay healthy. Most people don't realize their plan likely covers sessions with a Registered Dietitian, often with little to no co-pay.
Fay makes it easy to unlock this benefit by matching you with a top-tier dietitian who is in-network with your insurance provider, including major plans from UnitedHealthcare, Aetna, Cigna, and hundreds more. Stop paying out-of-pocket for generic advice.
Hey {{first_name|bro}},
Right now, you could be making a terrible mistake.
There’s a story I want to tell you guys: two days ago I was reviewing copy.
The best way to write an email, is by reading one, so today I’m going to let you do that.
{{first_name}}, what’s wrong with that lead?
Is it the intrigue?
Is it the open loop?
Is the formatting?
No—all of those are lacking but the worst problem by far is this: It’s just a bunch of random sentences thrown together.
No purpose, no flow, and definitely no thought about how each line connects.
Now you guys already know that, but when it comes to sequences?
I see a lot of people disregarding this rule together. I see random emails in random places without an actual purpose.
I call it… The Sequence Problem.
And today, I’m curing it once and for all.
You see, when you’re writing an email sequence—welcome, abandon, post-purchase, etc.—every single email needs to connect.
And I’m not just talking about one email connecting with another….
I’m talking about every email—the sequence should have a purpose and by the end of the whole thing, all the emails should be aligned to achieve that purpose.
They should flow from one to the other like a book.
And by the end, instead of learning a lesson people should be buying your product (or whatever the purpose of the sequence is)
Each email should take into account what stage the reader’s in and the future emails should be designed to push him down to that next stage until he’s ready to buy.
Moral of the story: sequences are like emails—don’t switch up because it’s a bit more words.
—John
S: 121
T: Work hard