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Hey {{first_name|bro}},

Remember how I said we’re not relying on words?

Yeah, I meant that.

Instead we’re using something that hasn’t just generated trillions of dollars but has also been in every advertisement ever made.

Sit back, get your snacks, and enjoy…

{{firstname}}, do you know what the best possible advantage (marketing-wise) you could ever have is?

The ability to read minds.

Now you might be thinking… “John, that’s not possible.”

Oh really? Then how did I just read your mind right there on the page?

“That’s just an inner monologue.”

No, it’s not.

Because the words in between quotation marks?

They’re not just words—they’re your and other people’s thoughts.

Now the reason I know what you’re thinking isn’t because I’m Superman; it’s because I know how to get inside your head.

And that’s the 80% behind a good (or bad) headline.

So how do you use this to intrigue your reader into clicking and actually reading the dang email?

Research.

Is this extremely anti-climactic? yes.

Is this literally the very best piece of advice I could ever give you? Also yes.

Think of this series like a parent trying to feed their kid broccoli…

I reeled you in with the candy, and now it’s time to chow down on the stuff that’ll actually get you where you want to be.

Because this series isn’t just about marketing emails, it’s about all emails.

(that includes cold email.)

So if you’re struggling to get clients or book calls with outreach, you’re not good enough at writing emails.

And chances are, that’s because you’re not good at either research or subject lines.

Heck… I’ll give you the best SL right here: Their name | Your name

Boom! Now it’s just research left…

Get good at it.

—John

S: 118

T: Watch the video and sign a client