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Hey {{first_name|bro}},
So you want to write the perfect email, eh?
Well… it’s not going to happen—but you can get pretty close and that’s exactly what this two-part series is going to be:
Writing an (almost) Perfect Email
PART ONE
This might shock you, but writing a good email isn’t about words, so if we’re writing the perfect email, we’re definitely not going to rely on those.
Ok, then what are we relying on?
The four legends who’ve generated more than 100B dollars.
David Ogilvy … John Caples … Claude Hopkins … and Eugene Schwartz.
Every single one of these guys agreed on one thing: 80% of an advertisement is in the headline.
So, just like any good ad, we’re going to focus the most on our amazing subject line.
Right, now that we know we need to make a good subject line…
How do we actually do it?
Simple.
A subject line is designed for one thing and one thing only—to get people intrigued enough to click on the email (and read the first four lines)
Ok, we’ve got two goals:
Intrigue people so much that it hurts not to click on our email
Make the subject line connect with the email (no clickbait or misleading)
Great! … how do we do those?
Well, it’s literally impossible without part two.
So tomorrow I’m wrapping things up—I’m explaining something almost everyone messes up in their writing process (#1 reason your emails might suck)…
and how you can use it to not just write a perfect email, but also write a perfect subject line.
See you on the other side.
—John
S: 117
T: Write some practice SL’s