The key to outreach is stubbing your toe

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Hey {{first_name|bro}},

You’re walking along your hallway…

Watching some random youtube video on your phone, not bothered at all, and…

SLAMMMMM!!

YYYYYAAAAOOOOUUUUCCCCCHHHHH!!!!!!!!

MY TOE OUCH OUCH OUCH.

Yep, you just slammed your toe straight into some doorway. Now there’s two paths you can take after this, and the one you choose will dictate the rest of your life.

Path #1:

A tear drops from your eye.

Then another and another and before you know it you’re on the floor in a ball crying your eyes out.

Path #2:

You lock in and keep walking.

This might sound stupid and you’re probably thinking that no one would just randomly stop in the middle of the hallway just because they stubbed their toe.

But I see people do it all the time.

Inception it’s not a hallway, it’s cold outreach.

Maybe they sent 100 emails and only got one response. Maybe they got told to F off. Maybe they just got bored.

But so many people give up after one little thing.

And I’m telling you that, yeah. Sometimes you’re going to stub your toe. But you just need to lock in and keep walking.

Because no one ever got to the end of a hallway curled up crying on the floor.

Peace.

—John

S: 165

T: reply with email requests