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Quick one:
You could be royally fucking up outreach.
You probably know not to send walls of text to your prospects (AKA long-ass messages no one reads nor wants to read)
BUT…
It’s not just about long messages.
If you’re just sending your whole outreach in one paragraph trying to keep things short, (depending on the method) that could be a mistake.
Example:
Hello sir, this is going to be a shitty outreach example so don’t actually use this. I’ve actually got a sneaky little way you could be getting 2-3x more leads without any more work. Made a guide on it too, it’s pretty cool. All you’ve got to do is reply to me and i’ll send over the guide.
Shit.
Hard to understand, looks intimidating… ugh.
Now with the power of the enter button…
Hello sir, this is going to be a shitty outreach example so don’t actually use this.
I’ve actually got a sneaky little way you could be getting 2-3x more leads without any more work.
Made a guide on it too, it’s pretty cool.
All you’ve got to do is reply to me and i’ll send over the guide.
Still shit… but less shit.
The point of this wasn’t to show you some great outreach message: it was to tell you to keep your lines/paragraphs to one idea.
The first one had everything jumbled together and made it really hard to understand.
The second broke it up… now it’s easy to read.
Still don’t know why I’m giving away all this shit for free, it’s actually crazy bro. You better use this.
You’re welcome,
John
P.S. Liked this email?
You must’ve since you’ve read all the way down here.
Anyways, this isn’t for everyone (these are mostly advanced concepts so you might not understand them) but there’s a newsletter that’s sort of like mine.
You can check it out if you want, if you think you can handle it:
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Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.
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