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Hey {{first_name|bro}},

What ur writing an email what do you usually focus on?

It’s it body isn’t it?

Well, you should be spending 20% of your time there.

Why?

Because the other 80% of your time should be going into the subject line.

And I know what you’re thinking…

“John why would I ever spend that much time on a single SL?”

And the thing is, no one can read, click or buy anything from your email if they don’t open it in the first place.

That’s why a single subject line creates 80% of the possible results from an email.

So don’t skip SL day, always keep ur subject game on par.

Or you’ll loose.

—John