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Hey {{first_name|bro}},
Don’t you know how some artists that paint leave their painting for a few hours to dry and then they come back and have a look?
Well, you need to do that as well.
Because the reality is, copywriters are artists.
Maybe we don’t have brushes or paint but we’re still apart of the community, and we can learn something from the masters.
That is—when you’ve finished your recent piece of copy, let it dry.
Go for a walk, help your dog stuck in the washing machine, or just do something that’s not the piece you’re working on.
Then come back after a few hours.
Boom, you’ll realize what you just wrote is trash and you’ll change it.
—John
S: 139
T: let it dry