Yo {{first_name|bro}}
Are you a major dumbass?
Because this little comment basically says you’re one…
You’ve been lied to.
You don’t have the attention span of a goldfish, and neither does anyone else (including the “TikTok brained”).
I’ll prove it too: you’re going to read a FULL ad from the 1990s
But for now…
Ever talked with anyone for 10 min?
Ever watched a movie?
Ever played a video game?
“nah that doesn’t count, it’s different.”
You’re right, it is different. It’s actually stimulating and engaging enough to keep your attention for more than 67 seconds (if you know that one, you’re cooked)
Point is: that comment is kinda right.
Gen z wouldn’t really read MOST emails and definitely won’t read most copywriters shitty ads.
because they’re shit.
Not because “email is dead” or “gen z doesn’t read ads.”
this literally caused a car pileup.
If gen z doesn’t read ads, then why did you just stare at that billboard from the 1990s like your life depended on it?
Hm?
It’s because the ad was stimulating enough to grab your attention.
Now that’s a billboard so it’s not like they can cram an emotional piece of DR into that space, but imagine if you wrote an email that kept attention like that ad did.
You’d make a shitload.
So stop whining about your audience not reading emails and start writing good copy.
how?
Study from the people already printing VV
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