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I’m writing this down here because I just relized it and I can’t forget this.

VALUE IS NOT FUCKING ENOUGH!

it’s actually useless.

if you’re just giving value in your emails, you’re literally just being a twat

What you need to do is persuade people to take action on the value that you gave them

THAT’S what makes good content

Not fucking “uh do this 1 this 2 this 3”

no “do THIS and you will get X by this time and it’ll literally change your life, you’ll be able to buy your mum a car.”

genius

If you don’t use this tip, then you’re actually a dumbass because you’ve just seen $10,000 flash in front of you and decided to go n’ drink toilet water instead.

Good luck with that, bro. (make sure you flush before having a drink.)

John

P.S. On the off chance you don’t want to gobble down toilet water like some weird basement dweller whose fetish is fucking Coprophagia…

you might want to check this out:

The Future of Shopping? AI + Actual Humans.

AI has changed how consumers shop by speeding up research. But one thing hasn’t changed: shoppers still trust people more than AI.

Levanta’s new Affiliate 3.0 Consumer Report reveals a major shift in how shoppers blend AI tools with human influence. Consumers use AI to explore options, but when it comes time to buy, they still turn to creators, communities, and real experiences to validate their decisions.

The data shows:

  • Only 10% of shoppers buy through AI-recommended links

  • 87% discover products through creators, blogs, or communities they trust

  • Human sources like reviews and creators rank higher in trust than AI recommendations

The most effective brands are combining AI discovery with authentic human influence to drive measurable conversions.

Affiliate marketing isn’t being replaced by AI, it’s being amplified by it.

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