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You hopefully know that proof is important in copywriting.
But the proof that most copywriters spam away in their emails is as good as pigeon droppings. It’s what I like to call…
Shitty explanation syndrome.
Let’s say you’ve got a great offer. You’ve explained all the wonderful things it can do for your audience… and now it’s time to hit em with the one-two testimonial & case study combo, right?
nah.
Since you’ve got such a wonderful offer and it can do all these things…
(you copy needs to make them feel that way at least)…
You’ve got to show why.
Actually explain why your shit works. I don’t care if it’s 1 lines or 6 paragraphs… just explain how it’s able to do what it does without sounding boring.
“Great value bro, totally didn’t know this before.”
I’m being dead ass.
This is going to make your ads 10x better if you take this advice.
John
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