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Got this reply on an email the other day:

“Hey John that hit hard.

You remember you said me that outreach only if you're good enough at copy.

I don't know whether I'm good enough or not ...like with newsletter emails I can't judge with x (not much) subs.

Do you still recommend outreaching?”

First things first, if your english isn’t up to par, DO NOT outreach.

It’s unethical to sign a client without knowing english fully because no matter how good your copywriting is, if someone can’t read it… it’s 0/10

If your English is good…

Do you know how to do research right?

How to apply it in a way that speaks to the reader?

Do you know what goes into the basics of persuasion?

Do you know how to work with whatever software you’ll be managing?

Do you know how to send invoices?

If so, yeah, probably start doing outreach.

It’s really that simple.

Stop procrastinating and get after it, bro.

John

PS Do you know how to communicate?

if not you failed before you started because your job as a copywriter is literally that.

second chance here:

Clear communicators aren't lucky. They have a system.

Here's an uncomfortable truth: your readers give you about 26 seconds.

Smart Brevity is the methodology born in the Axios newsroom — rooted in deep respect for people's time and attention. It works just as well for internal comms, executive updates, and change management as it does for news.

We've bundled six free resources — checklists, workbooks, and more — so you can start applying it immediately.

The goal isn't shorter. It's clearer. And clearer gets results.

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