look at this blue lambo

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how much outreach would you send for that?

100?

200?

1000?

wrong. You would send… NOTHING.

“uh… nu uh, I would send a baglinon million qualimilionoirnaontion”

no you wouldn’t.

Here’s why: (and btw you should know this alr because it’s what separates good marketers from GREAT marketers)

the reason why you wouldn’t send any outreach for that is the same reason you wouldn’t buy that if you had the money for it. (cooked ahh sentence)

People don’t buy things they buy futures.

Think about it, why do you buy a sandwich?

The bread?

The dealer?

Because you want the cardboard? (maybe weirdos)

NO!

You buy a sandwich because you’re hungry, and you want a future where you’re not hungry.

That’s that.

Think about any product and this applies.

So when you’re selling your next thing remember, you’re not just selling stuff you’re selling a better future.

STREAK: balls

—John

P.S. Tasks…

• send 2 outreach

questions?