Lessons From Mr. Miyagi

hey {{first_name|bro}},

The other day I was looking at some of the most iconic lines Mr. Miyagi had in the Karate Kid.

And there’s alot you can learn:

"Wax on, wax off," "Breathe in, breathe out,"

Right so if you don’t know, he says this after the main character, Daniel, goes up to him asking for karate lessons.

So the guy starts making him do chores. 😂

Now at the time Daniel doesn’t think waxing this old dude's car is going to make him a karate master.

But he learns the principles of karate by doing this. 

I’m not saying you gotta go wash some guy’s car, but you can find lessons in anything (even an old movie about karate)

The same fundamentals that apply to everything you learn apply to copywriting.

So next time you’re in school or something, and someone's trying to teach you “useless” information, just know the same info can be used in copywriting

"Walk on right side, safe. Walk on left side, safe. Walk middle, sooner or later... get squished just like grape,"

This is how I think you should see your list.

And selling. And almost everything in copywriting.

But back to the list: basically, it’s good to have people who hate you… and it’s good to have people who love you.

But it’s not good to have people who are just there.

You don’t want a list full of people who don’t really like you but they also don’t hate you because those people never buy, click or anything else.

So if you’re one of those people, promptly unsubscribe now (thanks). 

This is one thing that could help you stop being needy.

You need principles in your business. Kinda like brand values but alot less gay. Like take google’s brand values for example:

“a strong focus on the user, a commitment to innovation and speed, the belief that democracy on the web works, and the principle that "great isn't good enough"

Google won’t stray from any of these brand values, and that’s part of the reason it does really good.

So make some principles.

And don’t just make principles for the sake of making principles, actually make some that are important to you.

Then follow those principles no matter what.

Like me for example: one time I was on a sales call with this chick who wanted help with emails. 

So I’m asking her questions n shi getting to know what’s up with her business and eventually I map out some sorta plan for her.

She’s really impressed and wants to buy but I asked her something like how many testimonials do you have?

Then she starts going on a rant and I basically figure out that she’d had 10 people in her course for a year and none of them had ever made a single sale.

Needless to say, I dropped her.

So technically that’s a “loss” in most copywriter’s books. But for me that was a win because I followed my principle of don’t sell scams.

But yeah that’s it cya.

John

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