Hey {{first_name|bro}},
Before I say anything, do you want to take a shot at this?
Which ad is better and why? (reply before you read the rest of this email)
Done?
Great.
So as you can probably tell, NyQuil’s ad is miles better than Zoro.com’s.
But why?
Well for starters, NyQuil’s ad just got my attention much better. It’s got bright colors, big bold text, nice design… while Zoro’s ad is mostly shit.
It’s almost all white space, it’s got a tiny picture of a cable that I can’t even see.
The headline and CTA are about the closest you can get to writing “copy” without writing copy. It might’ve even been better if they just put a hot chick there. (at least the you’d get SOME clicks.)
Anyways, the main point I want to talk about is the NyQuil ad.
While getting attention is half the battle, getting people to click is the other half. And I think NyQuil did a perfect job.
But first let me paint a picture for you:
You wake up and swallow. Then again, to make sure. Annddd you’ve got a sore throat.
You get up and go to the bathroom when your head starts to hurt, then your nose starts to run, and now it’s time to go to work.
So you walk in the pouring rain to your car, drive to your miserable job wet and end up there cold.
You work all day tired, still cold, and a bit pissed off because of your headache.
Finally you go home, a sick piece of shit coughing everywhere. When you get inside, you immediately hit the bed.
Then suddenly you’re wide awake, feeling terrible in your bed when all you want to do is just go to sleep.
So you pull out your snot-covered phone and see THIS AD.
Obviously not everyone’s going to be exactly like this when they see the ad (i’m not even sick at all)
But NyQuil is capitalizing on the fact it’s flu season right now.
And I think that’s what you should aim for with the copy you guys write with your clients.
Look for gaps or certain things that are happening in the market, and capitalize on them.
If everyone in the fitness niche gets obsessed with aesthetics?
Market wherever you’re selling for aesthetics.
That’s just an example.
And there’s many more examples in one of the best marketing books I ever read: Scientific advertising.
Check it out here it’s only the price of one starbucks coffee.
—John
S: 182
T: reply and let me know what you thought of the ads