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Hey {{first_name|bro}},

I’ve just sat here for 6 min thinking about what to write.

My idea?

Writing about not knowing what to write about 😂

But seriously, this does represent something more than me not knowing what to write.

Because you’re reading this now aren’t you?

That means I took action without knowing what to do or what the end is going to look like—and that’s exactly what you need to do with copywriting.

You see, I see a lot of people paralyzed in their own minds.

They think they’ve got it all figured out, that they know the path in front of them.

But the reality is, no one knows if the past really happened or if the future is going to happen. So you’ve got to pay attention to now.

Do you have the results you want now?

If not, it’s not because you haven’t done enough of whatever you’re doing. It’s because you haven’t done enough right things.

Like for example:

If you’ve been practicing copywriting for 9 months but still haven’t outreached…

Your “now” isn’t going to look good. (so you should outreach.)

But if you’ve been doing outreach for 9 months and still haven’t started tracking it, your “now” isn’t going to look good. (so start tracking.)

Can you see where this is going?

You just need to keep doing new things until one of them pushes you over into success.

Take this with a grain of salt, by the way.

—John

S: 117

T: Go do something new or do the same thing in a new way

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