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Hey {{first_name|bro}},
So, you’re ready do make people take action, eh?
Well, the most important part about a CTA is all the stuff before it (what a surprise).
That means you want to set yourself up—it needs to transition correctly and it needs to be the right type of email for the right type of CTA.
Like for example…
If you’ve got some typa “5 tricks” value email, you’re not going to do a hard BUY NOW at the end of your email.
You’ll want a soft CTA to more value.
But if you’re writing an emotionally manipulative piece of psychological art (hard direct response), you’ll want a hard CTA. Not exactly a buy now—that’s more for design emails—but rather a carefully worded choice that’s not really a choice.
Like if it’s for life insurance…
“either keep leaving your family in jeopardy due to your laziness, or make an investment to save their future.”
That’s a bit over the top but you get the point—they’re not choosing option one.
Now you don’t have to do that every time but I like to use it sometimes. The most important part is that it gets people to take action and connects with what happened before it.
I think for the next email I’ll go over what not to do.
—John
S: 135
T: write some CTAs and leave em below