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Hey {{first_name|bro}},
Alright we’re doing the second sin today and I’ll be honest this one is probably my favorite.
It’s Envy.
So what is envy?
According to Gemini it’s a feeling of sorrow or resentment that arises when someone else has something you desire, such as a quality, possession, or achievement.
Great, how do we use this in copy?
Well, it’s actually one of my favorite things to do in an email.
Basically, and again this depends on the product, you can say that competitors have something that they don’t.
Now obviously that’s not going to work for some B2C products.
But you’ve got to get creative with it and I’m giving you sauce here because there are some really good cases when you can use this.
Like I wrote an email for click funnels and the whole premise was that everyone else is stealing your leads.
And with click funnels you can steal their leads.
Again, just get creative and put this in your back pocket because it can be something good to use.
peace
—John
S: 146
T: Go use envy