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Hey {{first_name|bro}},

This one honestly is basically greed but with food (or stuff you can consume)

That’s right, it’s gluttony

Instead of giving you the definition, let me give you an example:

In ancient rome, (and this wasn’t everyone) the higher ups like emperors or important people would eat a bunch of food… then throw up that food TO EAT MORE FOOD!

It’s crazy when you think about it.

So how do we use Gluttony in copywriting?

This one is pretty easy.

If you’ve ever been to a buffet then you know what gluttony looks like.

Here’s the frame work:

You charge people a little bit higher to get your “thing.”

Your “thing” should have the option to consume a little more than usual.

Then people will consume more than they usually would to get their money’s worth. Thus committing the act of gluttony.

Honestly buffets are gross ion like em.

Go to a lobster restaurant or smt.

PEACE.

—John

S: 152

T: use gluttony

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