How to use the 7 deadly sins in copywriting

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Hey {{first_name|bro}},

This is gonna be a 7 part series where I’ll show you how to use people’s psychological yearn for sin in copywriting.

And, just like in the beginning, I’m starting with pride…

According to Gemini, pride is a sinful, excessive focus on oneself and one's achievements, leading to self-worship and attributing glory that belongs to God.

Essentially, you’re putting yourself above God or others.

So how do we use this for copywriting? 

Well, you want to mix exclusivity with something that leads to sex.

I know that sounds weird, but hear me out.

For copywriters, the three biggest and high paying industries you can work for are…

The reason is, all of these lead to people eventually having sex.

I’m not going to explain it but just think about how biologically we are designed to reproduce to keep the population alive.

Anyways, if you say: if you buy x then you’ll get a mix blah blah. (obv make it sound good)

Then you’re positioning your product as basically, anyone who buys it is above a bunch of people because…

So essentially, you’re saying buy this to get above everyone else.

LMK if this makes sense or if you want me to continue this because if it’s clicking for you guys then using this in copy will make you sooo much better.

Peace.

—John

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