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Hey {{first_name|bro}},
Recently a subscriber asked me this…
“How do I get people who want to open my emaimls? I know about subject lines and writing good emails but is there anything else?”
This question reminded me of a quick story:
Basically, the other day I was having a heated debate in time plaza…
One guy was yapping about street food, another was in tears trying to stop us from arguing, and then there was me & this dude.
I was basically defending Trump as the epic copywriter he is, and the other dude HATED Trump.
When I say hated… I mean wanted him dead.
And that’s a good thing.
But before I tell you why, take a look at this quote from Trump’s trade adviser:
“two kinds of people in the White House: those who thought they had to save the world from Trump, and those who thought Trump would save the world.”
This is exactly what you want with your list.
You don’t want a bunch of lukewarm fans, you either want people who HATE you or people who LOVE you.
There’s two reasons for this:
The people who love you will take a bullet for you (no, not literally but they will open all your emails)
the people will hate you will stick around to hate on you
Now you might be thinking…
“Why would I want that?”
Emotion.
When people hate someone, they’re angry at what they did. And if someone’s angry at you, you can make them buy. (or click)
How?
Imagine you’re playing baseball.
SLAM!
the balls flying straight at you andd… **time slows down like a movie**
You’ve got two choices
A: Stay still. Let the ball hit you in the eye (ouch)
B: Become a pro. Redirect the ball somewhere else.
You choose B… You catch the ball gently while moving your arm backwards, you turn around, and….
WWWHOOOSHHH!
THE BALL LEAVES YOUR MIT WITH MORE FORCE THAN IT CAME IN WITH!!
That’s what you need to do with the haters. Redirect all of their pent-up emotions into reading, buying, and clicking YOUR EMAILS.
So to end this perfectly assorted clump of words I just sprouted straight out of my ass…
Play up your personality x3.
You don’t really like something? Now you hate it.
Kinda like this thing? You LOVE it.
Be polarizing in your emails. No gray bullshit, you’re either black or white.
Some people will hate you for it, some people will love you for it… but you’ll profit off of both of them.
That is if you have an email list and somewhere to send emails.
If you don’t have that, then you probably shouldn’t read the next few lines I’m about to put down, because you wouldn’t be able to unsee this.
Basically, there’s this really hard and overcomplicated way I print hundreds every month with one email.
Yep, that’s right, one email every day has sent buckets of cash straight into my pocket.
But you probably don’t want to do this.
(after all, it’s not for the weak)
So for ALMOST EVERYONE I suggest you LEAVE NOW… go and watch some 4hour BS course tyson4d posted
But on the off chance you DO want to hear just a tiny bit more about this, and you DO want to make money, impress clients, and get better at copywriting all with just one email daily. (again, I wouldn’t do this…)
You can reply to this email.
But I probably won’t respond to you.
John
P.S. want me to give you money for free?
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