How To Be a MasterBaiter

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Hey {{first_name|bro}},

A while back I wrote an email about fishing.

So I figured today I’ll write about how you can be a master baiter (a very important skill for copywriting).

Did you catch that?

I just did a masterbait, right there on your screen.

I told you I’m going to do something and then hyped it up… and then didn’t actually do the thing.

That’s called baiting. (and I’m a master at it)

Basically, the reason someone would’ve kept reading until now is because of my master baiting. And that’s why learning how to master bait is so important.

You need people to read your copy from start to finish for it to actually work.

So if you learn how to master bait, you can make people finish all of your copy because you’re a master baiter.

(If you didn’t catch that… I’m still master baiting)

Now, the most important part of master baiting is coming.

Coming out and sharing the value that you promised, of course… so, like any good master baiter, it’s time for me to come.

(Come to my senses and drop the value)

Here it is…

Just keep promising something, and then don’t say what it is until you’re done with your copywriting techniques.

Once you’re done master baiting, you can come to your audience…

And give them value.

Click here if you want to see other master baiters master bait on camera so you can learn how to master bait as well.

—John

S: 168

T: go master bait