Hey {{first_name|bro}},
The other day I wrote an email about how brands use the sunk cost fallacy in their websites to manipulate people.
Today, I’m going to show you how you can use it to manipulate people.
First things first…
You need a good transition into this technique.
Remember the shoe example I gave? Well, the people already wanted shoes, so it’s nice and smooth.
But if they didn’t want shoes and somehow got there, it might not of worked as well.
In fact, it could even push people away in some causes.
So when you’re using the the sunk cost fallacy make sure it’s on a semi warm audience if you want to be safe.
One really good way to use this I think is long emails or text.
Like for example, Ben Settle does this all the time in his emails on his list.
And you know what?
It turns alot of people off because he’s got huge four line emails with over 500 words.
But when you actually read those emails, three things happen:
You’re invested in the actual email because if you’re halfway through a 500 word email you’re not going to stop because you’ve already came this far
You’re invested in Ben because you’ve read his long emails so you’re not going to stop because you’ve already read the other ones
You’re more likely to buy because you’re invested in the emails and Ben so you’re probably going to buy
Ben is definitely different from alot of lists or businesses out there, and he is sorta a personal brand, but I still think you could do something like this.
Maybe place a long email strategically in a sequence to get this effect.
Or honestly, there’s so many different ways you could use it.
Peace
—John
S: 154
T: reply with requests