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Hey {{first_name|bro}},
So I’ve been in the car for the past 3 hours (still driving)
And it’s been excruciatingly boring, to say the least. I tried to get some work done but I felt like I was going to puke out my breakfast so that was a no-go.
Then something caught my eye.
billboards.
I was instantly hooked and read every one passing by.
Yeah, most of them where trash or some random fatloss thingy, but one in particular was kinda weird…
In big bold letters it said “CLEAN RESTROOMS.”
And that made me realize how important market research really is.
I mean, at face value, when writing for a gas station, you’d want to advertise that you have the best gas.
But obviously, if you go to gas stations or have any common since…
That’s a terrible way to market a gas station.
And if you’ve ever been on a road trip, you’d know that clean restrooms are almost impossible to find at gas stations.
So go deeper with your research because it could change everything.
Ciao.
—John
S: 162
T: lock in and go work