Healthy Until the Day He Ended It All

This is a very rare email.

I don’t do many “feel good” emails, usually I just slap your face and tell you to go do something.

But this quote changed me…

“I know a man who gave up smoking, drinking, sex, and rich food. He was healthy right up to the day he killed himself.”

I know a lot of so-called “healthy” copywriters.

They read a shitload of books, do tons of outreach, and they’re always motivated.

“grind or die.” as they say.

But then… they ☠

No, none of those copywriters I’ve known actually died, but they do just give up.

And this is the thing, you gotta be dedicated, you gotta want it, you gotta put in as many hours you can… but you also can’t not die (or give up)

there is nothing you can do that’s worse than giving up.

So instead of working 15 hours a day, work 14 and take a break

Instead of sending 25 outreach, send 15 take a break, and then send 10

Instead of being a bitch, and giving up like a loser, outreach to businesses that actually NEED your product (so you don’t have to send as much outreach)

Now if you’re doing social media or landing pages, I don’t know what business needs those.

But if you’re doing email… SaaS.

SAAS (software as a service) businesses HAVE TO have emails no matter what because they’re a subscription model.

So you’re going to have a much easier time outreaching to them than wank-off fitness gurus.

Chock one out here:

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