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Most copywriters are lazy.
Like I was just reading this thing where this guy BECAME his marketing to do research.
He was selling dog pills.
So even though he already had a dog… he went to the shop, got a sick dog, and suffered through all the problems of having a sick dog, just like his market did.
In the end I think his copy did really well.
But most copywriters would just ask chatgpt “do market research for this prodcut”
YOU DIDN’T EVEN SPELL PRODUCT RIGHT!
Point is, why can’t you, if you’re selling golf shoes, go down to the shooting range with a pair of flip-flops and fuck up your shot a bunch of times?
Look…
I’m not saying you need to buy a sick dog every time you get a new project (even though it would help), I’m saying you need to think outside the box.
You need to do the harder thing when it’ll give you an edge.
Do the easy thing when everyone thinks you gotta do it the hard way (but you don’t).
That’s what separates the winners.
I can give you all the advice I’ve possibly got (and I do… the very best) but if you don’t use it and make it your own, you’re toast.
Now to be fair, you’re probably thinking…
“oh well I didn’t know about that market research thingy how was I supposed to do that?”
Be in the places where it’s being taught.
You’ve just been force-fed some really good adivce here and I do give you insider shit TWICE a day every day…
but I’m not the only one.
There are so many newsletters that smart marketers sign up to get this kinda info.
Outta all of em tho, this is probably one of my favorites:
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