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Hey {{first_name|bro}},
I want to tell you a story about 2 fishermen.
It was bright and early in the morning and two fishermen set out to sea.
Fisherman one traveled west, toward where many fish were. He bought a bunch of cheap bait and he was ready to catch a bunch of fish.
Fisherman two traveled north, near a small lake with few fish. He didn’t buy much bait, but the stuff he did have was quality.
At the end of the day, fisherman one had tons of fish (more than his boat could hold.)
And fisherman two didn’t have very many.
The next day they both went to the marketplace, and fisherman two left hundreds of dollars richer than fisherman one.
Why?
Because fisherman two caught quality fish with quality bait.
The same thing applies to email—when you send out a bunch of emails that are designed to get anyone to click… you’ll get a bunch of clicks.
But will those clicks actually convert?
No.
If you don’t just want clicks but rather sales, you need to make your emails more specific.
That way you’ll get fewer clicks, but you’ll get more sales.
—John
S: 122
T: be fisherman two