You’re in the wilderness…

Trees everywhere, spiders crawling up and down, walking through, brushing off leaves as you explore the snowy forest.

suddenly:

You see a bear with her cubs.

Stay calm… as long as you don’t move, they shouldn’t - *footsteps appoarch*

“yo, is that a big dog?” - random guy from the bushes

“SHHHHH” - You

“I’m gonna pet it” - random guy

“WHAT?” - You

“NO… DON’T DO IT… AHHHHH”

That’s what basically happens right in front of my eyes everyday.

I see a copywriter who’s got no idea what he’s doing and then he decides to pet a bear.

So if you don’t wanna become breakfast, don’t pet these bears:

#1 Writing clever instead of clear

No one gives a shit whether or not you sound smart, just get people to buy and get out.

#2 “I’m a passionate copywriter who loves helping brands…”

You’ll loose your arm off that one

Don’t start your outreach with a yapp session about youself, no one cares about you.

Start with them… their problems

#3 Using AI wrong

I coach students daily and one of the biggest mistakes i see in every one is that they can’t use AI right.

That’s why I’ve started giving them high-level prompts for them to use.

If you’re advanced enough in copywriting and AI I recommend checking these out they make writing copy easy and much faster.

(only if you’re high-level though, otherwise don’t bother)

ChatGPT is a superpower if you know how to use it correctly.

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John

P.S. I was going to add this in but it’s too unfunny