(if you read this i am genuinely sorry for your brain cells because well you’ll see why)
Ya know…
When I first started copywriting (and I know alot of you may be the same as me) I thought it was going to be a breeze.
And let’s not talk about outreach or sales or whatever else.
I just thought actual copywriting was going to be easy.
Most people still think it’s easy 6 or even 9 months after starting. They’re going along trudging through outreach and sales calls thinking, “oh no… this is sooo hard… outreach is the hardest part of copywriting.”
But it’s not.
Outreach and sales AREN’T hard.
Copywriting is.
Not because copywriting is actually hard - it’s not.
But because learning copywriting from the right people and actually taking in the right info is “hard” for most people.
So most people think copywriting is easy, when really, they suck ass.
They’ve only practice wrote 10 emails (not applying anything they learned in the emails)…
They watched a few youtube vids…
Maybe read a few pages of a book (if that)...
Then they spend 5 months doing outreach, decide it’s too much and give up.
THAT'S the high end of copywriting.
The “10%”
But, truth be told, it’s really just one big copywriting jerk circle.
And it’s sad, really. Most people think they’re actually good at copywriting and they brag about how it’s so easy and then wonder why they can’t close a client.
Dawg…
Outreach IS copywriting.
If you can’t sign a client (or even get on a sales call through outreach) then you either haven’t done enough or… most likely…
You SUCK at copywriting!
I know this might be hard for some of you to hear.
And for others, I’m preaching to the choir.
But for everyone - please please listen up because I have the solution to your problem (I am one of “the right people to listen to” you just need to actually pay attention and soak this up)...
Do research.
That literally solves ALL of the whole problem of this email… GUARANTEED.
And if you’re doubting if I’m really “the right person to listen to” or if I’m just talking shit in an email… This is exactly what’s taught in the thousand-dollar courses I’m enrolled into and exactly what I teach my students.
So why am I giving all the sauce away for free?
I’m not
This multi-billion dollar company is:
Be the Coach Clients Can’t Wait to Join
Maxed out training hours for clients? Here’s how to make 2026 the year you grow your business without burning out.
Kajabi has helped fitness professionals generate millions in online revenue by giving them the tools, strategy, and support to scale. That’s why we’re the go-to platform for instructors shifting into hybrid and online coaching.
Take advantage of our free ‘30 Days to Launch: Scale Your Fitness Business Online’ guide that will give you the step-by-step plan to combine in-person and online programs for more income, freedom, and flexibility.


