Did you know that you’re actually 15x more likely to die by a coconut falling on your head than a shark killing you?
No, I'm not making that up.
150 people every year die by coconuts while only 10 die by sharks (on average).
So while you’re over there looking at sharks as the big bad guys that kill all these little kids or whatever, coconuts are quietly murdering 15 times more people.
And it’s the same in business.
Lets say your landing page isn’t converting.
Most people think it’s the design…
Or the VSL,,,
Or maybe the headline…
But the real problem could be that your leading coming to that landing page are completely shit.
Let’s also take outreach.
Most people never sign clients from outreach.
THey think it’s because their market is saturated…
Or their messages aren’t good enough…
Or maybe that they didn’t send enough messages…
But in reality they were sending all their messages off a shit instagram account that your grandmother wouldn’t even reply to.
Point is:
Problems usually come from what you’d least expect.
So next time you’re having a problem and you check all the usual suspects, check something that you’d never think about… it could be the answer.
Btw are you signing clients rn?
If not, it’s probably not that you haven’t done enough outreach or that you’ve got a bad profile.
The real problem that I see most people have is that they aren’t doing research correctly. So if you want to knock out one last unexpected problem:
Here’s how to do research with ai in a few minutes:
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