In partnership with
There’s this show I used to watch oodles ago called snowfall.
It’s about this kid who creates a whole cocaine empire (kinda) off the back of a connection with a FBI agent who helps him out.
Now it’s a good show but it tought me a good lesson:
One good connection can make a whole business successful.
In the show, Franklin, is near dependent on this FBI agent with two big cavates:
He’d already built up something
He had other connections
So this meant that Franklin wasn’t completely fucked if the FBI agent descdes to go away or whatever and…
He was giving value to the FBI agent.
You see, if Franklin had just come up to the agent and asked him “yo can you help me sell cocaine?" he’d probably get arrested.
But at the point when they’d met, he was already a big shot.
So why does this matter to you?
Well you should be making connections, but you should also be trying to fit into those 2 rules.
So go on then go and do it.
Attention spans are shrinking. Get proven tips on how to adapt:
Mobile attention is collapsing.
In 2018, mobile ads held attention for 3.4 seconds on average.
Today, it’s just 2.2 seconds.
That’s a 35% drop in only 7 years. And a massive challenge for marketers.
The State of Advertising 2025 shows what’s happening and how to adapt.
Get science-backed insights from a year of neuroscience research and top industry trends from 300+ marketing leaders. For free.