Hey Robert,

Notice anything different?

Well, probably that your name isn’t actually Robert… it’s {{first_name|bro}}.

Anyways…

Right now I’m listening to opera music. getting ready to wake up early, and I’m dressed pretty nice.

Why?

Because I’m doing everything opposite today.

Well, actually for a while.

Look, I think that the world right now is too much on one side. Like maybe you hate Donald Trump or you love him.

Or you hate oatmeal or love it.

I don’t care what it is—opera music or waking up early—black and white deciding isn’t good for society, your business, or your life.

So I challenge you today—

Everything that you’d usually do? (like staying up late, eating your favorite meal, or whatever)

do the opposite.

And the stuff you HATE? the stuff you’d never want to do?

(like doing cold calls or taking a cold shower ((I just did that)))

DO IT… NOW!

Most of you will just brush this off, “eh John’s crazy and he thinks my name is “robert.””

But if even ONE PERSON… does this.

I will be happy because, seriously, this is important for your business and life.

Bad luck, good morning (it’s night), and さよなら.

—Henry Richard III

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