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- Bro doesn't living in that house look sick?
Bro doesn't living in that house look sick?
idk what this email even is tbh
John cripps
June 10, 2025
COPY JOHN
bro that house looks kinda sick
IMAGINE THIS:You slowly awake to the sound of a gentle waterfall outside your small cottage…. As you’re getting up, you squint out your small, fog-covered window and see… a goat. “Huh, weird,”… You go to make your bed an— “wait what’s that?” You could’ve sworn you just heard a faint screech just now. You turn around, and that’s when you see the most horrifying sight…. Scroll to keep reading → |  can you see it? it’s getting closer |
APPROACHING YOU AT FULL SPEED IS…
A TALL GOAT-LIKE MAN ON TWO LEGS
AHIERHEIHRAIHRIEAREHIREHIHARIAHREIRAIHRIAHRIEIHREIHR
Right, did it work?
Creeped out?
Yeah, yeah, this might not make sense at all… and maybe it’s a bit corny (not just a bit lol)
But comn, you’ve read till here when this has got nothing to do with copywriting.
Do you wanna know why?
The reason you read that is the same reason people read emails from HUGE players in the copywriting space….
Kav Legacy, Ben Settle, and Zarak, to name a few. (You should know who these people are if you’ve been reading my emails)
Anyways, what’s this magical copywriting technique I used?
And why am I talking about goats?
Keep reading to find that out →
This weirdly simple technique is called…
STORYTELLING
the best copywriting technique of all time
 The Story of A 76 Year-Old Man Who Got Me Into The Best Shape of My Life. |  They Laughed When I Sat Down At The Piano - But When I Started to Play! |
 The Man In The Hathaway Shirt |  $12k Secret Ohio Housewife |
Yeah, yeah, all those examples are REALLY old…
BUT THEY’RE REALLY GOOD PIECES OF COPY
Maybe I’m a nerd, but I like anime. And guess what? Millions of people watch and read anime daily… are they weird? maybe… Are they getting something out of reading it? NO!
So why do people watch anime if they’re not getting anything from it?
Keep reading to find out →
Well, I could say the same thing about movies
Why do you watch movies?
You just sit there and watch people talk on a screen… WHY?
It’s because the movie is entertaining, and the good ones (the ones that have good stories, hint hint) keep you sucked in from the intro to the credit screen.
Are brains are psychologically wired to pay attention to stories because we’ve been listening, telling, and using them to transfer valuable information to other people in an easy-to understand way…
SINCE THE DAWN OF TIME
Remember these stories? Here’s what they tought you…
 little red riding hood Don’t trust strangers |  three little bears Respecting others |  sleeping beauty True love beats evil |
A Final Note
STORIES ARE THE SHIT
Use it in your copy to hook the readers from the first line to the last word. You can thank me later
Your welcome,
Look closer at the text
STREAK: 39
—John
P.S. Here’s your tasks today:
write a story email bro
Questions? leave em below
P.P.S. IDK what this email is bro