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Hello my friend,
Today is friday and that means, from now on, I will be showing you one gut-wrenchingly terrible ad that you should NEVER copy.
Then I’ll tell you why it’s bad and how they could’ve made it better.
Ready?
Here’s ad numro uno:
This shit makes me want to cry.
This is literally anti-marketing marketing.
They’re literally reminding people how they don’t like ads… in an ad. This also positions them as:
1 not really caring about the people they’re advertising to
2 basically a bitch
“oh… please… buy our product… I don’t know how to make a good ad.”
The way I would approach this is very fucking simple:
AI fucked it up a bit but you get the point
Now maybe i’d add some benefits or something but mainly this is a ploy to get three things:
1 sms - if they use the app I’ll make them sign up to put their number in then i can send them marketing
2 emails - you already know what I’d do
3 app notifications - anytime there’s a sale, we can send out notifications
Now yeah, we’d probably break even in the beginning. But in the long run we’d make a shitload more money because…
WHEN WAS THE LAST TIME ANY DRINK BRAND TEXTED YOU?
never.
Boom, differentiating against everyone easily.
John
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