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Hey {{first_name|bro}},
Do me a favor and scroll down to the bottom of this email and have a look at my balls.
Ok you did it? great.
Why do you think you had a look at my balls?
Matter of fact, why do you think you clicked on this email?
Well, other than the fact that some of you are hella gay, it was because of intrigue. Now, I get it, you’ve been lectured about intrigue a million times.
And I’m not going to give you another one…
What you should be doing, though, is using intrigue in your outreach.
So, after that email I sent out about how you should work for free, did you actually do it?
Well if you did and still haven’t gotten a bunch of replies/calls booked, and that’s simply because there’s not enough intrigue in ur messages.
So how do you use intrigue in your outreach?
Well, you need to be smart about it… you can’t just say, “FREE WORK HERE COME GET”
And you also can’t say some boring shit.
Let’s start with the SL, this one is really simple but extremely intriguing because you’re being indirect about the way you use it. (cold outreach is a highly aware market so you need to be more indirect.)
Anyways, here it is…
“[their_name] | [your_name] ”
Now you might be thinking…
“John, there’s no way something simple… something that small could ever intrigue a person to click on an email!”
Well then how did the sentence at the top of this email…
So small and simple…
intrigue you to scroll all the way down here?
—John
S: 104
T: Quit looking at balls and get to work