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Yo {{first_name|bro}},
You guys are going to love me for this one…
Just found out about this easy way to sign more clients without changing almost ANYTHING in your outreach (not a single word).
But it’s not just outreach this applies to, everything copywriting-related can benefit.
It all comes down to something basic: supply & demand.
If something has a bunch of supply but no demand, whatever that “something” is… isn’t getting sold.
On the contrary, if there’s a bunch of demand but no supply for something, whatever that is… is going to get more sales. But that’s not it, whatever that is can also be charged for more than what it’s actually worth.
Like in 2020 when toilet rolls were being sold for hundreds.
So how do you become that toilet roll?
Decrease your supply.
Right now, you’ve probably got some sort of calendar app that lets people book a call with you.
Which is good, you should have one…
But when I look at most people’s calendars, their schedule is WIDE OPEN.
This tells anyone visiting two things: “I have no demand (no one wants my services because I have all this free time).” and “I have tons of unused supply (just like 99% of other copywriters)
Boom, instant cred drop to anyone viewing.
What you need to do is deliberately factor in fake meetings to make it look like you’re busy.
This shows you’re not needy.
It shows you’re already in demand.
and it positions you in a way where you don’t really need this client. (at least that’s what it’ll look like to them)
Use this. See your results. And thank yourself for signing up to Copy John.
Or don’t… and stay broke. Wish you never read my emails.
Who cares, just get some money.
John
P.S. Ever get writer’s block?
That’s because you’re not reading enough, simple fix, really V
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