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My friend wrote an email about how doctors are better salesmen than most copywriters...
and it's true.
Even though most doctors aren't super conversational, even though most doctors were never taught any form of sales training, even though doctors "sell" extremely complex stuff sometimes...
They almost always force people to buy whatever they're selling.
How?
They're using 2 very important techniques every copywriter should be using in their copy....
1 dumbing things down
I'm almost convinced that half of earth’s population is retarded.
Most people have no idea what's going on, they can't understand basic principles, and are extremely lazy. (no you guys tho)
Heck, most people don't even know what day it is...
So if doctors tried to explain to their prospects in scientific jargon, it wouldn't hit as hard.
2 They're selling what people buy.
This honestly sounds stupid-obvious when you first look at it.
But then you realize most copywriters try and force so-and-so’s goo roo course down everyone’s throat.
Even outreach.
A lot of copywriters will go up to businesses with perfect emails... and try and pitch them emails.
They've already got good emails, so obviously they're not going to buy more emails.
and even if someone needs emails... they're buying experienced email marketers, not people who want to make a quick buck.
So, instead of trying to find some perfect client who wants to give "the new guy" a shot...
Why don't you just become an experienced marketer?
Well, you can. Easily. Without outreach.
All you have to do is start a newsletter, get people on your list, and show clients you can actually do email marketing.
And, if you're interested, I've got an easy way you could make some money off this new newsletter you're going to start. (it's super easy and has made me hundreds of dollars)
I've also got three guides I can send over with this method to start a newsletter that pays you and gets you clients.
Just reply to this email and I'll send over everything.
Peace
John
P.S. Free ads tool important for clients VV
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