1 Staying in the “learning phase” too long
2 Sending so-called free value unasked
3 Focusing on tactics over principles
4 not being dumb enough in outreach (sometimes literally “hey” works, but you gotta be dumb enough to test the dumb stuff if you want to find the smart stuff)
5 Not wanting it enough
6 Thinking people want to read long or complex shit. (Get in, say what you have to, get out)
7 being “too smart” for tracking (ALWAYS track your outreach)
8 Seeing others fail with something and thinking they’ll fail with it as well
9 Thinking results matter more than relationship (they don’t)
10 Not learning from others
That last one has probably sent the most marketers to the clientless grave.
And don’t think you’re safe from that grave because you’re on my newsletter (or maybe a few more)
Even though you’re following my advice… it’s not enough.
When I was starting out, I signed up for as many lists as I possibly could, and then I signed clients.
Part of the reason I signed those clients was all the advice I was getting.
Even though some marketers were “smarter” than me, I knew more because I signed up to all those lists.
So don’t be a bitch about your email.
I don’t care if you’re already on too many lists… it’s going to make you better in the long run.
From now on, you should sign up to any lists that pop up in front of you - whether it’s a doggy bag newsletter or marketing - sign up.
You can start here and continue on later throughout your week.
The best marketing ideas come from marketers who live it. That’s what The Marketing Millennials delivers: real insights, fresh takes, and no fluff. Written by Daniel Murray, a marketer who knows what works, this newsletter cuts through the noise so you can stop guessing and start winning. Subscribe and level up your marketing game.