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Hey {{first_name|bro}},

Ever heard that thing where it’s like: “it takes 10,000 hours to master a skill.”

Well… that’s dead wrong.

It defintally doesn’t take 10,000 hours, and I’ll prove it right now: Have you ever driven or been in a car?

Why wasn’t that car ride PERFECT?

Whoever you’ve driven with (or probably yourself) has definitely driven for more than 10,000 hours.

But are they or you… a master?

No.

And that’s because everyone whos driven for more than 10,000 hours isn’t actively trying to get better and pushing themselves while doing it.

You’re not a master at dishwashing.

You’re not a master at eating.

You’re not a master at reading.

But you’ve spent WAY more than 10,000 hours doing all of those things.

One of the best examples is English or your native language. You're good at your native language, but you’re not that good.

You don’t know what Floccinaucinihilipilification means. You constantly forget words in daily life. And there are BILLIONS of things you can’t describe with your native language.

(and all of this applies to almost everyone in the world)

The reason is, you’re not getting better. Every time you get in your car you’re not trying to drive better. Every time you wash the dishes you’re trying to wash better. Every time you eat you’re not trying to chew better.

And that doesn’t matter at all.

Because you’re not trying to get better, you’re just showing up to get the result.

But…

DO NOT DO THIS WITH COPYWRITING.

When you come to write an email. Write the email. And don’t just write it, implement something new, change things that where bad about the last one, and most importantly…

Show up with a mindset of trying to get better.

I know it sounds wishy washy and gay, but it’s important. If you show up trying to get better instead of just getting the email done, you’ll get better.

A lot better.

Peace, bro. Use this advice and you’ll get really good. I promise.

—John

S: 172

T: Use this please

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