$1 Egg or Sausage Egg McMuffin®

Yo bro,

You see that SL above?

I’m going to quickly explain why it makes brands MILLIONS.

I always used to think those types of SL’s were stupid.

I’d think…

“Why would they ever send that out? no ones gonna click on it.”

And the emails?

Basically just a flyer.

No intrigue…

no emotion…

no direct response…

Why would they ever send that out?

who is clicking on those emails?

Don’t they know that if they just used direct response, everyone on the list would click?

Well, all that’s wrong, here’s why:

Instead of selling EVERY SINGLE EMAIL

(and eventually ruining your list)

You need to send out brand copy, which if you don’t know…

is a type of copy that builds trust with the readers and basically builds the brand.

AI def: “Brand copy is the written language that defines and communicates a brand's core identity and personality.”

All those ads you see?

All those billboards you notice?

All the places you see brands you already knew?

That’s mostly brand copy.

And it makes brands MILLIONS.

So instead of telling you how to write it…

I’ll just let Kav do it.

STREAK: 11

P.S. Here’s the tasks today…

• Write a brand email

Also, feel free to ask me any questions, and I will get back to you in under 24 hours